Marriott Franchise Analysis

Franchise Info

We offer franchises to operate Marriott Hotels, Marriott Resorts, Marriott Suites Hotels, JW Marriott Hotels, JW Marriott Hotels & Resorts, Marriott Marquis Hotels, and Marriott Hotel and Conference Centers. All franchised Marriott hotels in the United States and Canada are part of a single system. Marriott hotels are full-service hotels that cater to discriminating business and leisure travelers. The hotels range in size from approximately 100 to 2,000 guestrooms with a full-time hotel staff ranging from 100 to 3,000 associates. The hotels offer a variety of food and beverage options, including one or more restaurants and lounges, room service, catering, and banquet services. The hotels offer meeting rooms and ballrooms for meetings and social events. Business centers provide faxing, copying, and printing. There are dedicated recreational and fitness centers, frequently offering a swimming pool, whirlpool, and a separate exercise/equipment area. A Marriott Suites Hotel offers similar standards and amenities in an all “suite” hotel product. A Marriott Hotel and Conference Center offers similar standards and amenities to a Marriott Hotel but includes meeting space and other facilities that meet or exceed the standards for conference centers established by the International Association of Conference Centers.

What is the upfront requirements to own an Marriott franchise?

Marriott has a franchise fee of up to $100,000, with a overall upfront investment range from $82,965,890 to $136,885,490.

• Initial Franchise Fee: $100,000
• Total Investment: $82,965,890 to $136,885,490
• Working Capital: $875,000 to $2,000,000
• Royalty Fee: 6.0%

The upfront purchase price of any franchise opportunity includes many fees. Check out this franchise opportunity to better understand the initial costs required to buy an Marriott, such as franchise fees, leasehold improvement costs, pre-opening advertising, and technology fees. It should be noted that, franchisors must to provide you with details about all upfront fees. These fees include those that are actually paid when signing the franchise agreement and commitments to fees you are required to pay.

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How much does an Marriott franchisee make?

As with any new franchised business, the franchise owner's salary and the revenue from a Marriott business depends on many factors. One way to confirm the potential revenues or profits earned from a Marriott franchise investment is to review the franchisor's Item 19 within their FDD. Typically, profits and owner's salary are equitable to the size of the investment and number of locations you own. Demand for your products, the labor costs, commercial lease rates and several other variables also play a large role in your bottom line and your personal salary

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How many franchise locations does Marriott franchise system have?

As of the 2022 Franchise Disclosure Document, there are 243 franchised Marriott locations throughout the USA.

Did you know there are over 3,000 franchise opportunities across the United States. More than 80% have less than 10 locations.

Are there any Marriott franchise opportunities in my area?

Based on 2022 FDD data, Marriott has franchise locations in 37 states. There may be no locations in several states as each franchise plans their growth strategy differently. Certain states also require franchise companies to register their franchise opportunity and file their Franchise Disclosure Document (FDD) with state examiners prior to awarding franchise opportunities to residents in that state. These registration states have examiners review a franchise company's FDD to confirm it satisfies state regulatory requirements. In addition to registration states, additional states have enacted supplemental franchise or business opportunity laws that require franchise companies to file their franchise within the state. In most instances the filing is simply a notice with the state. Unlike franchise registration states, the franchise filing states do not review the FDD.

Based on our research Marriott is expanding into new markets and might be available near you. While planning your franchise purchase, you always need to be considering what is a good location for my business. Review the potential customer base to assess that your city has a need or customers for this franchise. Even the most popular franchises have states that they are not successful in. The reasons why a specific franchised location can fail are plentiful. You need to analyze not only the franchised business itself, but review locations where you believe it has a more profitable opportunity.

One of our franchise advisors will have detailed knowledge about this franchise opportunity. Unlock to learn more and connect with our experts.

Last Reviewed: 2022