Miniso Franchise Review

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Miniso is analyzed based on our most recent FDD research!

Franchise Opportunity Data

Miniso is a retail store that sells stylish, affordable consumer products in the areas of home, beauty, electronics, fashion, stationary and more.

What are the requirements to buy an Miniso franchise?

Miniso has an initial franchise fee of up to $20,000, with a overall initial investment range of $310,800 to $485,500.

  • Initial Franchise Fee: $20,000
  • Total Investment: $310,800 to $485,500
  • Working Capital: $11,000 to $25,000
  • Royalty Fee: 10.0%

The upfront cost of any franchise includes several fees. Explore this franchise opportunity to better understand the initial costs required to own an Miniso, such as franchise fees, leasehold improvement costs, grand opening, advertising, and furniture and fixtures purchases.

Can you Afford a Miniso Franchise. Complete our Affordability Calculator to find out!

How much can I earn by owning a Miniso franchise?

As with any new franchise, there should be a reasonable ROI and profit potential. The specific franchisee's income and the profits from an Miniso franchise depends on many factors. One way to confirm the potential revenues or profits generated from a Miniso franchise investment is to analzye the franchisor's Item 19 within their Franchise Disclosure Document. This is called a financial performance representation. This is an option for franchisors within their disclosure and approximately 68% of all franchise companies that we have reviewed will disclose financial performance data within Item 19 of their FDD. Some franchise companies may disclose limited information such as overall systemwide sales. This type of information is not always helpful to assess profitability for you directly. So review average sales data with caution. As a general rule, typically profits and owner's salary are proportionate to the overall size of the upfront investment. The larger the initial investment, the larger profits you should expect to see

For additional information and franchise specific on the profits of an Miniso franchise, unlock this franchise

How many franchise locations does Miniso franchise own?

As of the 2021 Franchise Disclosure Document, there are 4 franchised Miniso locations in the United States.

Did you know there are over 3,000 franchise opportunities across the United States. More than 80% have less than 10 locations.

Are there any Miniso franchises in my state?

Based on 2021 FDD research, Miniso has franchised locations in 3 states. There could be zero outlets in several states as each franchise company plans their development strategy differently. Certain states require franchise companies to register their franchise opportunity and file their Franchise Disclosure Document (FDD) with state examiners prior to selling franchises to residents in that state. These registration states have examiners review a franchise company's FDD to ensure it complies state regulatory conditions. In addition to registration states, additional states have enforced franchise or business opportunity laws that mandate franchise companies to file their franchise within the state. In almost all instances the filing is a notice within the state. Unlike franchise registration states, the franchise filing states do not review the FDD.


Based on the data collected this franchise is growing into new cities and might be available in your city. While planning your franchise purchase, you should be considering where is a good location for my business. Review the potential customer base to confirm that the area you are looking at has a need or a market for this brand. Even the most popular franchises have states that they do not succeed in. The reasons why a specific franchised location can fail can be plentiful. So, you should analyze not only the franchised business itself, but map out locations where you think it has a greater chance to succeed.

One of our franchise advisors will have detailed knowledge about this franchise. Unlock to learn more and speak with our advisors.

Last Reviewed: 2021

Miniso Franchise STATS

Total Investment
$310,800 - $485,500
Franchise Fee
Franchise agreement
Initial Term
5 Years
Renewal Term
5 Years
Franchise outlet growth
Ongoing fees
ad fees
# of franchised outlets


Does this franchise provide any initial training and opening assistance?

Yes, they have an initial training program of 220 hours. This includes 12 hours of classroom training, 208 hours of on-the-job training, and 0 hours of online training. In their FDD they outline who's in charge of the training. Unlock to find out more.

Online 0
On-the-Job 208
Classroom 12
Total 220

Does this franchise provide Territory Rights?

Miniso does NOT offer territory protections. For an explanation of territory rights, unlock this franchise for more details.

Do they have computer and technology support in place?

Yes, Miniso offers comprehensive support for franchisees. Unlock this franchise to find out more.

How long ago did Miniso begin franchising?

They began franchising in 2018. The average Specialty Store franchise began franchising in 2007.

Do they offer financing support?

No, but you can click here to fill out our affordability calculator and understand your financing options.

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  • What are the historical franchise owner revenues?
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  • Is this franchise related with any other franchise brands or private equity investment groups?
  • How many new outlets have they sold over the last 5 years?
  • How many franchised outlets have closed over the last 5 years?
  • How many new outlets have they sold in the last 5 years?
  • How many franchised outlets have terminated over the last 5 years?
  • Does this franchise operate any company or affiliate owned outlets?
  • How many years is their initial and renewal term lengths?
  • How does the franchisor avoid litigation and lawsuits?
  • How long have they been franchising?
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  • How often are royalties and advertising fees paid to the franchisor?
  • What are the territory protections the franchisor provides you?
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  • Why has new franchise outlet growth been so high?
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  • Are you required to work in the outlet or is this a passive franchise opportunity?
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