Wetzel's Pretzels Franchise Review

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Wetzel's Pretzels is graded based on our most recent FDD research!

Franchise Info

Wetzel's Pretzels is a bakery specializing in hand-rolled soft fresh-baked pretzels.

What is the upfront investment costs to be a franchise owner of a Wetzel's Pretzels franchise?

Wetzel's Pretzels has an initial franchise fee of up to $35,000, with a overall upfront investment range of $153,100 to $471,350.

  • Initial Franchise Fee: $35,000
  • Total Investment: $153,100 to $471,350
  • Working Capital: $20,000 to $40,000
  • Royalty Fee: 7.0%

The upfront purchase price of any franchised business includes many fees. Check out this franchise opportunity to better understand the initial costs required to buy a Wetzel's Pretzels, such as territory fees, construction and costs, pre-opening advertising, and technology fees. It should be noted that, franchise companies must to provide you with details about all upfront fees. These are not only fees that are actually paid, but also commitments to fees you are required to pay. Another important consideration to review is whether the upfront fees are refundable or not. The franchise system is required to disclose what criteria any of the upfront fees are refundable. A franchise must also provide details of a range of fees if their upfront fees are not the same within the system. A thorough analysis of the Item 5 upfront fees will give you the answers needed to make a decision to purchase this franchise.

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How much can I earn by owning a Wetzel's Pretzels franchise?

As with any new franchise, the franchisee's salary and the profits from a Wetzel's Pretzels business depends on a lot of different factors. One way to validate the potential revenues or profits earned from a Wetzel's Pretzels franchise investment is to review the franchisor's Item 19 within their FDD. Usually, earnings and owner's salary are correspond to the size of the investment and number of locations you buy. Demand for your products, your labor costs, commercial lease rates and a number of other variables also play a huge role in your bottom line and your personal salary

For more details and system-specific data on the profits of a Wetzel's Pretzels franchised business, unlock this franchise

How many franchise locations does Wetzel's Pretzels franchise system own?

As of the 2021 Franchise Disclosure Document, there are 306 franchised Wetzel's Pretzels locations in the United States.

Did you know there are over 3,000 franchise opportunities across the United States. More than 80% have less than 10 locations.

Are there any Wetzel's Pretzels franchises in my city?

Based on 2021 FDD information, Wetzel's Pretzels has franchise locations in 25 states. There could be zero outlets in several states as each franchise company plans their growth strategy differently. Certain states also require franchisors to register their franchise opportunity and file their Franchise Disclosure Document (FDD) with state examiners prior to awarding franchises to people living in that state. These registration states have examiners review a franchise company's FDD to confirm it satisfies state regulatory conditions. In addition to registration states, additional states have enacted supplemental franchise or business opportunity laws that require franchisors to provide their franchise within the state. In almost all instances the filing is simply a notice with the state. Unlike franchise registration states, the franchise filing states do not examine the FDD.


Based on our research this franchise is expanding into new states and could be available near you. While planning your franchise purchase, you always need to be considering where is a good location for my franchise. Anlayze the potential customer base to confirm that the area you are looking at has a need or a market for this business. Even the most successful franchises have areas that they are not successful in. The reasons why a specific franchised location can fail can be plentiful. So, you should research not only the business opportunity itself, but anlayze areas where you believe the franchise has a more customers and higher profitability.

One of our researchers will have detailed knowledge about this franchise. Sign up to learn more and connect with our advisors.

Last Reviewed: 2021

Wetzel's Pretzels Franchise DATA

Total Investment
$153,100 - $471,350
Franchise Fee
Franchise agreement
Initial Term
10 Years
Renewal Term
10 Years
Franchise outlet growth
Ongoing fees
ad fees
# of franchised outlets


Do they provide any initial training and opening assistance?

Yes, they have an initial training program of 80 hours. This includes 40 hours of classroom training, 40 hours of on-the-job training, and 0 hours of online training. In their FDD they outline who's in charge of the training. Unlock to find out more.

Online 0
On-the-Job 40
Classroom 40
Total 80

Do they provide Territory Rights?

Wetzel's Pretzels offers territory protections. For an explanation of territorial rights, unlock this franchise for more details.

Do they have marketing and technology support in place?

Yes, Wetzel's Pretzels offers comprehensive support for franchisees. Unlock this franchise to find out more.

How long ago did Wetzel's Pretzels begin franchising?

They began franchising in 1996. The average Coffee, Bakery and Snacks franchise began franchising in 2007.

Does Wetzel's Pretzels offer lending support?

Yes. They offer certain financing options within Item 10 of their FDD.

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  • How much do franchise owners historically earn?
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  • How many new outlets have they opened in the last 5 years?
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  • Why has new franchise outlet growth been so low?
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  • Will they refund any upfront fees under certain circumstances?
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